How Lori Senecal’s Leadership Skills Manifest In Her Global Executive Roles

Lori Senecal has created a niche for herself in the world of business leadership by pioneering innovation and transformation in virtually every organization that she leads. Over the past two decades, the current global CEO for Crispin Porter and Bogusky (CP+B) has held different e executive positions with several organizations and the transformations she helped such organizations achieve long outlived her tenure at these institutions. She has, for the last three years, committed to funding transforming CP+B and her actions are already visible.


Role at CP+B


Lori Senecal serves as the global CEO for the organization, overseeing its global operations and ensuring harmonious interactions between the headquarters and its 10 branches spread across the world. She is also charged with the responsibility of ensuring the company’s continued global development. Within the few years that Lori Senecal has served as the head of CP+B, she helped foster a sense of inventiveness and that effectively ensures continued consistency by the company staff.


About Lori Senecal


According to Bloomberg, the marketing industry thinktank and acclaimed achiever graduated with a Bachelor of commerce with specializations in marketing and finance from McGill University. She would then start her career in different positions and firms within the marketing industry before joining McCann Workgroup as their global chief innovation officer in 2007.


Since then, Lori Senecal has served in several other marketing agencies in the global executive capacity such as her immediate former position as the global CEO and executive chairman for Kirshenbaum Bond Senecal and partners.

Throughout her career, Lori has proven her leadership and business transformation skills through her unique ability to identify and tap talents within her institutions. She is also well known for her innovativeness as well as her ability to influence positive changes within the institution or department she heads.


Awards and recognitions


In 2017, Lori was named one of the most creative people in business by Fast Company. This recognition piles on an existing heap of awards such as making it to the list of top four ‘Agency executives to watch’ in 2016. Her success has even spilled over to the company she heads as CP+B also made it to the top creative innovators of the year 2017.