Some refer to her as the “Queen of Unicorns“, while others know Doe Deere as the creator of Lime Crime. With Lime Crime’s successes, Doe Deere is now also known for her strong aptitude in the business world. Doe Deere found something she was passionate about, discovered a way to make it new, and ran with her ideas until she reached her goals. Specifically, Doe Deere created unique makeup products in shades that had never been seen before. Realizing that the internet has made many new advancements possible, Doe chose to use the online world to advance the industry of cosmetics. Via the internet, customers could find innovative cosmetic hues that could truly let their fun side shine. Of course, seeing these beyond-funky shades on Doe Deere, many wanted to try them out, too! It turns out that bright shades are more flattering than we originally had thought! Cheers to Doe Deere on that neat discovery!
Although Doe Deere had brought attention to her products, she knew that she also needed a reason for her customers to stay loyal to her brand, Lime Crime. After all, with the many beauty brands out on the market, the competition can be intense. Instead of fighting aggressively with competitors, Doe Deere decided to promote fairness and equality among animals! Making it a huge priority of her company, Doe made sure that her cosmetic products were certified vegan and cruelty-free by PETA. Doe also expressed in an interview with Guest of a Guest that she wants people to know that their uniqueness is what makes them strong. In her interview with Guest of a Guest, Doe Deere also expressed that she loves the saying, “go where you love”. She has seemed to follow this advice, especially when she made the big move from Russia to New York City when she was seventeen years old.
Doe Deere and her husband continue to run Lime Crime, staying true to the goals that inspired their business in the first place. In the interview with Guest of a Guest, Doe made it clear that having a strong foundation with her husband helped them have a successful business and that she and her husband created this foundation years ago when they met in a band; this foundation makes Lime Crime strong. Doe Deere also advocates for all people to follow their dream, no matter how colorful it is.
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