Category Archives: Media Group CEO

Duda Melzer: Leaving a Mark in the Family-owned Business Sector

RBS Group is a family-owned media conglomerate steeped in history. With dozens of radio and television stations, several newspapers and a publishing house to its name, the Brazilian giant corporation has operations that cover numerous industries and geopolitical regions. Therefore, successfully running such an organization requires more than just a family bloodline. The experience and academic background must be exceptional while commitment to success should be unrivalled. Eduardo ‘Duda’ Sirotsky Melzer has carved a name for himself as a champion and scion of effective management of family-owned businesses.

Before taking over at RBS Group, Duda Melzer gained relevant experience in management and market operations in Brazil then overseas, working primarily in the United States. The various management roles he took on across various industries gave him industry knowledge and experience. This further reinforced his strong background following his graduation in 1998 from Pontifical Catholic University of Rio Grande do Sul (PUCRS) with a Business Administration degree. He furthered his education in the field with a Master of BusineDuda Melzer: Leaving a Mark in the Family-owned Business Sectorss Administration degree from the prestigious Harvard University. After gaining experience, he joined RBS Group 2004 as a director before rising through the ranks of the company to become its chairman and chief executive officer. More details can be found on Crunchbase.


Other than working as a company executive, Duda Melzer has ventured into entrepreneurship through the founding of e.Bricks while also investing in several companies. He was a franchisor for Sweet Sweet Way before joining the corporate sector. Both his entrepreneurial and management successes have been feted with several prestigious awards over the years. In 2006, he was honored with a Caboré Prize due to her excellent professional record in vehicle category. He also won the Professional Highlight of the Brazilian Association of Propaganda (ABP) in 2009 and the Coletiva.Net Award in 2011. He was also honored with the Entrepreneur of the Year Award by Ernest and Young in 2015.

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