Chapstick has been the go-to lip balm for dry lips for years. A lip balm fan could go crazy and spring for cherry instead of original. Then came some of the competitors like Burt’s Bees, but they still looked the same. It was not until Evolution of Smooth and their colorful orbs came unto the scene that the dry lip sufferer got a fresh new product.
EOS sought to recreate the lip balm and they started with how they could engage all five senses. The orb gave users a whole new experience. These round balms gave the users a funky new taste and feel like never before. They became an instant hit. Orbs appeared in the hands of celebrities and across the front pages of the fashion magazines. The small 250 million company has now come in second place to Burt’s Bees. EOS lip balm currently sells 1 million units per week and it keeps going strong. The lip balm industry is a staple of many households, and EOS has made a name for themselves in an industry that is not going anywhere. http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791
Sanjiv Mehra, co-founder, pointed out that their intention was to make a product and distribute it. As a start up, EOS wanted to make a name for themselves. And they have. They appeal to a market that needs their new and trendy flavors, like watermelon. EOS products are available on Target, Walmart and even Ulta.