Whitney Wolfe is 27 years old. She is the founder and Chief Executive Officer of Bumble. Bumble is a female focused dating app. Whitney Wolfe created the app in an attempt to eradicate ghosting which is ceasing contact with a romantic partner without explanation. Shirtless selfies and solicited photos of male genitalia. She viewed the three as limitations of a product and she wanted to deliver better product that would not have the three disadvantages. And this is how Bumble was created.
Bumble is now two years old. In the app, women have to make the first move. Nudity is not allowed and the users are supposed to be kind. This app has attracted so-called shy guys sensitive new age guys and the women who like dating such men. It has over 18 million users.
Whitney Wolfe is also the founder of Tinder another dating app. The app was criticized for promoting the hookup culture which is viewed as disadvantageous to women. This explains the name Feminist Tinder given to Bumble. Whitney Wolfe’s departure from Tinder was characterized by her founder title being stripped, break up with her boyfriend and even a lawsuit. All this lead to her innovation of Bumble.
Bumble’s biggest innovation is giving women the control of hunting as compared to the normal hunter. The question, however, is whether we are ready to move to the next step of a woman making the first move and the men being okay with it. Whitney Wolfe, however, is positive that this is the solution to aggressive behavior shown by men who are rejected. In the app, the man will feel flattered when picked and will not have to deal with rejection.
Bumble has 35 employees. Two of these are former Tinder employees. Bumble has much more apps such as Bumble BFF for platonic female friendships. Bumble Bizz networking app. And recently acquired Chappy for lesbian, gay, transgender and bisexual people.
Bumble is currently looking into establishing a physical in New York where dates will be meeting. They are calling the new place Hive. Hive is aimed at bringing the online community around the Bumble brand to a formal stage. This will also include friends and even business people who like being associated with it even if they do not use it for dating.