Category Archives: Cosmetics Industry

Creator and Inspirer: Doe Deere

Some refer to her as the “Queen of Unicorns“, while others know Doe Deere as the creator of Lime Crime. With Lime Crime’s successes, Doe Deere is now also known for her strong aptitude in the business world. Doe Deere found something she was passionate about, discovered a way to make it new, and ran with her ideas until she reached her goals. Specifically, Doe Deere created unique makeup products in shades that had never been seen before. Realizing that the internet has made many new advancements possible, Doe chose to use the online world to advance the industry of cosmetics. Via the internet, customers could find innovative cosmetic hues that could truly let their fun side shine. Of course, seeing these beyond-funky shades on Doe Deere, many wanted to try them out, too! It turns out that bright shades are more flattering than we originally had thought! Cheers to Doe Deere on that neat discovery!

Although Doe Deere had brought attention to her products, she knew that she also needed a reason for her customers to stay loyal to her brand, Lime Crime. After all, with the many beauty brands out on the market, the competition can be intense. Instead of fighting aggressively with competitors, Doe Deere decided to promote fairness and equality among animals! Making it a huge priority of her company, Doe made sure that her cosmetic products were certified vegan and cruelty-free by PETA. Doe also expressed in an interview with Guest of a Guest that she wants people to know that their uniqueness is what makes them strong. In her interview with Guest of a Guest, Doe Deere also expressed that she loves the saying, “go where you love”. She has seemed to follow this advice, especially when she made the big move from Russia to New York City when she was seventeen years old.

Doe Deere and her husband continue to run Lime Crime, staying true to the goals that inspired their business in the first place. In the interview with Guest of a Guest, Doe made it clear that having a strong foundation with her husband helped them have a successful business and that she and her husband created this foundation years ago when they met in a band; this foundation makes Lime Crime strong. Doe Deere also advocates for all people to follow their dream, no matter how colorful it is.

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Doe Deere’s Love For Others Drives Her Company

It’s not very often that a person enters the business world and immediately starts turning heads in a big and bold way. That’s exactly what happened the moment Doe Deere decided that she wanted to start her own makeup business. She already had bold ideas and a bold appearance to go along with it. She just knew that she couldn’t be the only person out there with a passion for bright and colorful makeup. That’s how she knew something had to be done and thus was born Lime Crime.


Deere started Lime Crime simply out of a need for a certain product. She realized that there was a large variety of makeup out there but surprisingly none was quite what she was looking for. Deere needed colors and textures that would make her stand out in a crowd. She wanted blues, pinks, glitter, and more. She couldn’t find that anywhere! That’s when she realized that other people were probably looking as well and thus was born Lime Crime.


Deere didn’t start Lime Crime to make a profit. She started it because she truly believes makeup is an art. Artists deserve to have all the best colors available. That’s not the case with makeup and many makeup companies. They only sell colors that they think the masses will consume. These are typically reds and pinks for lipstick and browns and tans for eyeshadow. Deere knew there were so many more colors out there that needed to come in the form of makeup! That was one of the driving forces behind Lime Crime.


Deere has also seen a lot of success in the business world because she treats everyone with respect and love. She understands others and therefore helps to boost them up instead of tear them down, especially if they are other women trying to start up a business. Deere also treats her employees kindly because she understands that they are the backbone to her company. Deere treats her customers well because she understands that they are truly what drives her company. Therefore she just wants to make them happy. She does what she can to listen to their needs and manufacture products based off of it. Deere just wants to create makeup that pleases everyone. That’s why she has such a large variety of colors and products. That’s also why her products are vegan-friendly. She never wanted to exclude anyone when it came to her company.