Category Archives: CEO

Doe Deere And The Roots Of Lime Crime Cosmetics

Lime Crime is one of the hottest cosmetics lines on the planet today. Its founder is Doe Deere, the Queen of Unicorns, known for her purple hair and the blindingly bright colorful makeup her company offers to people worldwide. Doe Deere has been passionate about makeup and bright colors ever since she was a child. With Lime Crime she has been able to combine them both into a wildly successful business. Using her natural flair for marketing, she has turned the company into an international sensation.

 

Born in Russia, Doe Deere first became involved in business as a young teen when she sold temporary tattoos to her classmates. Ambitious and imaginative, she quickly understood she had to help the other children realize wearing the tattoos was cool before they would buy them. It was her first lesson in marketing. Doe Deere and her family moved to New York City when she 17. She wanted to be a model and fashion designer, so she attended Fashion Institute of Technology. She then created some innovative styles and build a website to market them.

 

But Doe Deere always dreamed big. So when she didn’t attain the level of success she wanted, she turned he attention to music. She formed a rock band with her now husband Mark, did tons of shows and recorded a few albums. It was when she was unable to find brightly colored makeup to wear on stage that she ended up founding Lime Crime. Doe Deere taught herself how to create makeup. She showed the products she made to the visitors to her online makeup tutorial. They loved it and encouraged her to market the makeup. Doe Deere created a website to do just that in 2008 and Lime Crime was born.

 

Doe Deere lived in New York City from 1998 until 2012. She lived in Brooklyn for 9 years and Manhattan for three before moving to California with her husband. It was while in New York that she began building on the marketing skills they had developed promoting their rock band, combined it with her natural flair for internet marketing and introduced the Lime Crime cosmetics line to an international audience. Doe Deere followed her heart, used her unique talents and is now an international success.

 

She tells ambitious women that ask her about building their own companies to follow their heart and do what they love. Explore their unique and special talent. She also explains that it takes hard work and dedication to succeed in business. She advises young entrepreneurs to give the best value possible with their products, remain true to their vision and keep striving to improve. If they feel strongly about what they’re doing they will eventually attract people that share their taste and they’ll succeed.

 

In the beginning some people thought Lime Crime makeup was too bright and had unusual colors. Now a growing number of people worldwide use Lime Crime makeup to express themselves freely without fearing how others will judge them. Learn more: https://www.savoirflair.com/beauty/288147/doe-deere-morning-routine

 

Banking Genius Luiz Carlos Trabuco Cappi

When Luiz Carlos Trabuco took the helm of the most reputable financial organization in Brazil, he had been able to keep the company as one of the largest banks in Brazil. It is becoming increasingly difficult to remain a top bank in the country as mergers of other large organizations are coming to fruition. For example, smaller financial companies had merged assets to create the giant that is now known as Itaú Unibanco. Mergers on a smaller scale are also occurring and are nibbling at the heels of Bradesco.

A Little Background on Luiz Carlos Trabuco Cappi

Luiz had grown up in what is considered to be a working family so he did not start out from the top during his career. When he had graduated primary school, he had gone straight to working for Bradesco when it was still in its early stages. While working at the bank as a teller, he had attended the local university to study philosophy and sociology. These liberal arts degrees are rather unusual for a banking CEO, but it may have added to his unique perspective on business and life in general.

During the 1980s, he was finally able to get into the executive’s circle as the lead marketing manager. He had taken the company a totally new direction with its public image by increasing PR releases, advertisements and other forms of propaganda. This had gone against the regular policy that the executive, Amador, had maintained by keeping the bank rather quiet.

Luiz Carlos Trabuco Cappi was not like other previous CEOs, who were rather hungry to purchase smaller banks and financial companies. The only purchase that he had approved was the purchase of the local HSBC branch, which had proven to be one of the smartest purchases in the company’s history.

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The Death Of A CEO

This biggest turning point in the company was when the founder, Amador Aguiar, had died in the early 1990s. There had been much competition for who will take the CEO position, which Luiz was a strong contender. The position was eventually given to a more senior executive member, Márcio Cypriano.

The leadership of Márcio Cypriano had led the company to go on a shopping spree of obtaining smaller companies. Although this had made the company grow to a new height, it also added a great deal of responsibility onto the company. This burden would be felt in later years when Luiz takes a hold of the company.

When Márcio had reached the age of 65, he had to step down from the position as the company had set an age limit for executives. This was when Luiz was able to take over and take a stance of increasing stability rather than maximizing growth. Luiz had also put a lot of effort into increasing lacking portions of the company that had great potential, like private pensions. Pensions provided by the government are a pittance, so they provide pensions that are able to extend from the government-based plans.

More About Bradesco

Bradesco had been known to be an innovative company looking to please the customer. They had set the standard in Brazil by being the first company to make debit and credit cards widely available for the average consumer. The bank also continues to make investments in technology and cybersecurity companies to keep it at the bleeding edge of development.

They are a brand name that everybody recognizes and a considerable amount of the population holds an account with them. They have thousands of branches scattered all over the country with cash machines in just about every store. They also offer every type of financial service imaginable, which includes loans, pensions and financial planning.

Find more about Luiz Carlos Trabuco Cappi: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html