Category Archives: Banking Industry

Bradesco’s New CEO Wants To Maintain Profitability While Expanding Their Digital Footprint According To Chairman Luiz Carlos Trabuco Cappi

Brazil is finally showing positive gross domestic product growth. After three years of negative growth, Brazil is getting its feet back on solid ground. IT growth is opening the door for more investors to sink their money into this massive South American country. The digital age hit Brazil with the force and fury of a category four hurricane, and banks like Bradesco are taking advantage of this newfound wealth stream. The mobile phone business is just one segment of the IT market, and it is on fire. New startups are popping up all over the country, thanks to President Temer’s push to get Brazil into the digital age. Temer may not be around after the elections, but he’s in the driver’s seat right now. The country is making progress. Interest rates are coming down, and more people are credit-worthy, so consumer spending is on the way up.

The banks in Brazil are in a great position. They make money by investing and having insurance in place that protects them from economic downturns. Interest rates are falling, but that doesn’t hurt the banks as much as banks in other countries because Brazilian banks carry insurance policies that protect them. Plus, the big banks have insurance divisions that sell home, life, auto and other insurance products, and that puts a lot of revenue on the bottom line. The president of the bank’s insurance division, Seguros, is the new CEO of the bank. That is some indication of how powerful the insurance segment of the market is in Brazil.

Read more: O Bradesco, de Brandão a Trabuco


Insurance executive Octavio Lazari is the new CEO of Bradesco. He is filling the shoes of Luiz Carlos Trabuco Cappi. Cappi was a Seguros president before he got the big CEO job, so Lazari knows he has a lot of support at the top. Trabuco Cappi is the new Chairman of the Board, so he’s not going anywhere. Cappi is the face of the bank on Wall Street and in Sao Paulo, so Lazari will have work to do to reinforce Cappi’s way of doing business. Chairman Lázaro de Mello Brandão, the oldest banker on the planet, is finally calling it quits after 75 years with Bradesco the second largest bank in Brazil. Brandão was around when Bradesco was a small city bank. He knows Cappi’s reputation and Lazari’s age will give the bank the right mix of talent.

At 91, Mr. Brandão is going to try to pull back, but banking is in his blood. And advice is something he dishes out on a regular basis and no one believes he will stop doing that, according to Cappi. Cappi knows first-hand what’s it like to have Brandão in the banking trenches. Cappi and Brandão have long working relationship. In 1969, Cappi was fresh out of school, University of Sao Paolo. He sat down with Bradesco executives, and they gave him the opportunity to join the bank’s training program as clerk. That was the start of a long banking career for Cappi. Cappi’s education did not include finance, but that didn’t stop him from becoming one of the top banker’s in the world. His executive team is one of the best in the industry, and Lazari is not going to upset that team in the future. Wall Street is depending on Lazari to follow in Cappi’s footsteps.

Four members of the executive team will have board seats in 2018, so it appears it will be business as usual for Bradesco except for the fact that Lazari will now be the face of the bank according to insiders.morningstar.com. Cappi will still call the shots behind the scenes, according to some employees. He plays a major role in the bank’s revenue stream, so Lazari will have plenty of help after the shareholders vote him in on March 12th. No one expects the shareholders to oppose Lazari because he has what it takes to be a strong CEO, according to Luiz Carlos Trabuco Cappi.

Find more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5153264/bradesco-novo-presidente-saira-do-corpo-executivo-afirma-trabuco

Banking Genius Luiz Carlos Trabuco Cappi

When Luiz Carlos Trabuco took the helm of the most reputable financial organization in Brazil, he had been able to keep the company as one of the largest banks in Brazil. It is becoming increasingly difficult to remain a top bank in the country as mergers of other large organizations are coming to fruition. For example, smaller financial companies had merged assets to create the giant that is now known as Itaú Unibanco. Mergers on a smaller scale are also occurring and are nibbling at the heels of Bradesco.

A Little Background on Luiz Carlos Trabuco Cappi

Luiz had grown up in what is considered to be a working family so he did not start out from the top during his career. When he had graduated primary school, he had gone straight to working for Bradesco when it was still in its early stages. While working at the bank as a teller, he had attended the local university to study philosophy and sociology. These liberal arts degrees are rather unusual for a banking CEO, but it may have added to his unique perspective on business and life in general.

During the 1980s, he was finally able to get into the executive’s circle as the lead marketing manager. He had taken the company a totally new direction with its public image by increasing PR releases, advertisements and other forms of propaganda. This had gone against the regular policy that the executive, Amador, had maintained by keeping the bank rather quiet.

Luiz Carlos Trabuco Cappi was not like other previous CEOs, who were rather hungry to purchase smaller banks and financial companies. The only purchase that he had approved was the purchase of the local HSBC branch, which had proven to be one of the smartest purchases in the company’s history.

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The Death Of A CEO

This biggest turning point in the company was when the founder, Amador Aguiar, had died in the early 1990s. There had been much competition for who will take the CEO position, which Luiz was a strong contender. The position was eventually given to a more senior executive member, Márcio Cypriano.

The leadership of Márcio Cypriano had led the company to go on a shopping spree of obtaining smaller companies. Although this had made the company grow to a new height, it also added a great deal of responsibility onto the company. This burden would be felt in later years when Luiz takes a hold of the company.

When Márcio had reached the age of 65, he had to step down from the position as the company had set an age limit for executives. This was when Luiz was able to take over and take a stance of increasing stability rather than maximizing growth. Luiz had also put a lot of effort into increasing lacking portions of the company that had great potential, like private pensions. Pensions provided by the government are a pittance, so they provide pensions that are able to extend from the government-based plans.

More About Bradesco

Bradesco had been known to be an innovative company looking to please the customer. They had set the standard in Brazil by being the first company to make debit and credit cards widely available for the average consumer. The bank also continues to make investments in technology and cybersecurity companies to keep it at the bleeding edge of development.

They are a brand name that everybody recognizes and a considerable amount of the population holds an account with them. They have thousands of branches scattered all over the country with cash machines in just about every store. They also offer every type of financial service imaginable, which includes loans, pensions and financial planning.

Find more about Luiz Carlos Trabuco Cappi: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html