Bradesco Leads Trabuco Into the Future

     Luiz Carlo Trabuco Cappi was born in Marilia, Brazil in 1951. attained a B.A. degree in philosophy from the University of the Sao Paulo de Marilia, followed by earning a postgraduate degree in sociopsychology from the School of Sociology and Politics of Sao Paulo. It was at the beginning of these further education years that he began working as a clerk for Bradesco Bank in 1968. At that time he was only 17 (having graduated high school early). He would make Bradesco his career for the next 40-plus years.

Trabuco soon proved to the Bradesco board of directors that he had the chops to enter Bradesco’s corporate world. Through the following years, he held a miscellany of positions including department director, managing director, and executive vice president. During these years he was instrumental in modernizing Bradesco’s communications systems and practices. He also helped introduce a new corporate university call Unibrad.

Bradesco Bank is headquartered in Osasco, Sao Paulo. It has two primary divisions: Insurance and Finances. Bradesco’s provided services include capitalization bonds, life, automobile, pension plans, and health and patrimonial insurance. The company was first founded in 1943 by Amado Aguiar. In the mid-60s the Brazilian government experienced a military coup, after which there was a decided rise in economic prosperity. During this time Bradesco saw great growth and success, shooting to become the number one bank in Brazil.

During this time of rising prosperity, Bradesco bought 17 other banks, 105 branch offices of INCO-Banco and 200 branch offices of Banco da Bahia. Today it has a massive network of 5,314 branch offices and three international offices, with one in New York and two in Grand Cayman. In addition, it has subsidiaries in Hong Kong, Tokyo, Mexico, Bueno Aires, Grand Cayman, Luxembourg, and London. A substantially lead was made yet again in 2016 after Bradesco acquired HSBC Holdings for $5.2 billion. This past March, Trabuco began to be led by its new CEO, Octavio Lazari. Lazari, 54, was named as Trabuco’s successor in February.