Chaos and confusion seem to surround the online reputation management industry along with misdirected anger, hatred and misunderstanding. It is generally understood by the public that many online reputation management services utilize shady or questionable methodology and tactics to fulfill their promises and provide their services; however, a few legitimate companies with morals, fantastic public relations and trustworthy business history do exist. One such company is Status Labs, of which Darius Fisher is the president and co-founder.
The Huffington Post published a blog entry in which Fisher briefly introduces the online reputation management industry along with his company, Status Labs. The ultimate goal and service of companies in this industry and Status Labs itself is to improve, save, or aid in repair of the reputations of companies and businesses who witness a downfall in the public reception of their commercial interaction.
Ironically, Status Labs experienced its own ruthless assault of negative press and public outcry resulting in the overall defamation of the name and body of the company. The negative public reputation of Status Labs was the direct result of one of the (former) executive officers’ acting “outside of his role” and making questionable decisions.
When the public shouted its disdain for the actions of said executive, and thus Status Labs as an entity, the business achieved actualization of the specific necessity and vitality of their services. They became a reputation managing company that was now struggling and fighting to manage its own reputation.
Fisher explains that Status Labs addressed the leadership issues internally and corrected their own mistakes and improved their already flawless customer relations process to an even greater extent. After ensuring that the previous corruption and immorality could not occur again, Status Labs reached out to the public apologetically and reintroduced their company and the many various faces that allow for its effective operation. The public responded accordingly and acquired a unanimous understanding that their hatred was misplaced onto a company that was, in reality, at no fault.
Correcting the misplaced trust in a corrupt executive, Fisher details, was handled with great haste and was declared by an entirely unanimous vote by all employees and remove said official from his role. Status Labs is one of the few strong, legitimate online reputation management firms around.
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